Drone startup launches grocery delivery in Germany

This Thursday, German startup Wingcopter launched a drone and electric cargo-bike delivery project to bring everyday consumer goods to remote rural areas in Central Germany. 

Just as with ordinary grocery delivery, customers in Michelstadt, Hesse, will be able to place their orders via a website and decide on a convenient delivery time slot. Autonomous Wingcopter drones will then deliver non-perishable products from a local supermarket to a drop-off point outside of villages. The final stretch to the customer’s door will be covered by cargo-bikes (with human) from e-bike producer Riese & Müller. 

Initially, the pilot project, named “LieferMichel,” will offer non-perishables from the local REWE supermarket (one of Wingcopter’s backers), with the intention of adding more retailers if the project proves successful. 

“We are really proud to pilot LieferMichel, the first drone delivery service for groceries and everyday goods in Germany,” said Tom Plümmer, CEO of Wingcopter. “Our biggest goal is to gain experience and evaluate, together with the residents, an environmentally friendly and efficient service that creates real added value for the population in rural areas.” 

A group of people standing behind a Wingcopter drone with cargo bike to the side